Guide to the Records of the Western Dairy Council

Prepared by Linda M. Meyer
Colorado State University, Colorado Agricultural Archive
Copyright 2006 Colorado State University. All rights reserved.
Finding aid encoded in EAD Version 2002 by Linda M. Meyer, 2006.
Creator: Western Dairy Council
Title: Records of the Western Dairy Council
Dates: 1935-1988
Bulk Dates: 1970-1979
Quantity: 15 linear feet
Identification: AWDC
Abstract: The Western Dairy Council provides nutrition education resources to consumers, educators, health professionals and the media. Sharing the same headquarters and board of directors, the Western Dairyfarmers' Promotion Association provides educational services for dairy producers, including assistance with water issues, training in public relations and promotion of projects to benefit farmers. The collection documents the history and activities of these related organizations. Material types include minutes, press releases, speeches by organization leaders, promotional correspondence, pre-publication materials for the monthly newsletter, brochures, clippings, scrapbooks, photographic materials, audio and videotapes and 16mm films.
Contact Information: Agricultural and Natural Resources Archive
Archives and Special Collections
Morgan Library
Colorado State University
Fort Collins, Colorado 80523-1019 USA
Phone: 970-491-1844
Fax: 970-491-1195
Email: Archives and Special Collections
URL: https://lib.colostate.edu/archives/agriculture/
Restrictions on Access
There are no access restrictions on this collection. However, the collection is stored off-site, so advance notice is required.
Restrictions on Use
Not all of the material in the collection is in the public domain. Researchers are responsible for addressing copyright issues.
This collection is indexed under the following headings in the Colorado State University Libraries online catalog. Researchers seeking materials about related subjects, persons, organizations, or places should search the catalog using these headings.
Subjects:
  • Dairy products industry.
  • Dairy products -- Marketing.
Organizations:
  • Western Dairy Council.
  • Western Dairyfarmer's Promotion Association.
Places:
  • Colorado.
  • Wyoming.
  • Montana.
Special Document Types:
  • Minutes.
  • Scrapbooks.
  • Motion pictures (visual works).
  • Photographs.
  • Videotapes
The Western Dairy Council, a non-profit affiliate of the National Dairy Council, is funded by donations from members of the dairy industry in Colorado, Wyoming and Montana to promote the consumption of milk and milk products. As part of its educational mission, the Western Dairy Council provides nutrition education resources to consumers, educators, health professionals and the media. Sharing the same headquarters and board of directors, the Western Dairyfarmers' Promotion Association provides educational services for dairy producers. These services include assistance with water issues, training in public relations and promotion of projects to benefit farmers.
On December 18, 1935, a group of representatives from Denver-area dairies organized the Denver Dairy Council, Inc., with the goal of creating an educational and advertising campaign to increase the consumption of dairy products. The name of this organization was changed to Dairy Council of Colorado in 1965. Following a merger with the Wyoming Dairy Council in 1972, the name was changed again to Dairy Council, Inc. A final name change to Western Dairy Council was approved in December 1987.
The Western Dairyfarmers' Promotion Association originated from the American Dairy Association (ADA) of Colorado, which was organized in 1944 as an affiliate of the national American Dairy Association. This relationship became strained in 1967 after the ADA of Colorado signed an agreement with the Denver Milk Producers, a cooperative controlling eighty percent of the milk production in the state. The agreement called for a smaller percentage of membership dues to be sent to the national organization in order to use most of the revenue locally. Also in 1967, the ADA of Colorado and Denver Milk Producers created the "Goddess of the Rockies" milk promotion campaign. That year, after officially naming their goddess "Meda," the Denver Milk Producers merged with the Intermountain Dairymen's Association to form the Mountain Empire Dairymen's Association (MEDA).
During the late 1960s and early 1970s, MEDA's advertising and promotion committee began funding Dairy Council, Inc. projects. Recognizing a considerable overlap in promotional and educational programs conducted by the National Dairy Council and American Dairy Association, proposals were considered by both organizations for a consolidation or merger of their efforts. In 1972, a separate corporation, named "Goddess of the Rockies Milk, Inc." (GRMI) was formed from the MEDA advertising and promotion committee. Members of the executive committee of Dairy Council, Inc. began attending GRMI board meetings in 1973 to foster better coordination of activities of the two groups. By 1974, meetings of the boards of directors of both organizations were being held on the same date at the MEDA office, with the GRMI board meeting in the morning and the Dairy Council, Inc. board meeting in the afternoon. Most board members attended both meetings. On March 15, 1974, GRMI president William ("Bill") Wailes was elected president of Dairy Council, Inc. as well. At that time, Harvey Wilhelm served as general manager of both organizations.
In 1981, Tom Jenkinson became general manager of Dairy Council, Inc./Goddess of the Rockies Milk, Inc., and continued to serve in that position for the following 25 years. The name of Goddess of the Rockies Milk, Inc. was officially changed to Western Dairyfarmers' Promotion Association in 1982.
The Records of the Western Dairy Council consists of documents dated 1935-1988, with the bulk falling from 1970 to 1979. The collection documents the history and promotional activities of the Western Dairy Council and its predecessor organizations: the Denver Dairy Council, Inc., the Dairy Council of Colorado, the Dairy Council of Wyoming, the Wyoming Dairy Association and the Dairy Council, Inc. Also included are documents concerning the history and activities of the Western Dairyfarmer's Promotion Association and its predecessors: the American Dairy Association of Colorado and Goddess of the Rockies Milk, Inc. Materials include meeting minutes, press releases, speeches by organization leaders, promotional correspondence, pre-publication materials for the monthly newsletter, brochures, clippings, scrapbooks, photographic materials, audio and videotapes and 16mm films.
The collection consists of nine series in ten boxes:
Preferred Citation

Records of the Western Dairy Council, Colorado Agricultural Archive, Colorado State University.

Acquisition

The Records of the Western Dairy Council was acquired by the Colorado Agricultural Archive from Dairy Council, Inc. and Goddess of the Rockies Milk, Inc. on June 9, 1981. The Colorado Agricultural Archive became part of the Colorado State University Libraries in 2004. Additional documents, consisting of meeting minutes, were donated by the Western Dairy Council to the Archives and Special Collections Department of Colorado State University Libraries on April 8, 2005.

Processing

When received, this collection was arranged in roughly alphabetical order by folder title. During processing, documents were re-housed in acid-free file folders and boxes and partially rearranged according to series. Photographs found within the folders were separated, housed in protective sleeves and placed with the photographic materials series. The films, which were received in no discernible order, were rearranged according to reel size. Single copy issues of the MEDA News periodical were not retained. These went through the library selection process to be added to the circulating collection.

Related Collections

Additional information related to dairy production may be found in the Records of Colorado Cooperative Extension and the Records of the Colorado Agricultural Experiment Station, both housed in the Colorado Agricultural Archive at Colorado State University. Materials concerning the promotion of agricultural products may be found in the Records of the National Agri-Marketing Association, also in the Colorado Agricultural Archive.

Note: Title information supplied by the archivist is bracketed. Two identical copies of the same item are indicated by the phrase "2 copies" at the end of the entry.

Series 1: Minutes, 1935-1988 (3.5 linear feet)

This series consists of meeting minutes of the boards of directors of the Western Dairy Council and Western Dairyfarmers' Promotion Association, as well as of the earlier organizations from which they evolved. The materials are divided into three subseries.
Box Folder
Subseries 1.1: Western Dairy Council and prior organizations. 1935-1988.
The documents in this subseries include meeting minutes of the Denver Dairy Council, Inc., Dairy Council of Colorado, Dairy Council, Inc., and Western Dairy Council. Folders are arranged chronologically.
1 1 Denver Dairy Council, Inc. 1935-1944.
1 2 Denver Dairy Council, Inc. 1945-1953.
1 3 Denver Dairy Council, Inc. 1954-1964.
1 4 Dairy Council of Colorado. 1965-1969.
1 5 Dairy Council of Colorado. 1970-1971.
1 6 Dairy Council, Inc. 1972-1973.
1 7 Dairy Council, Inc. 1974 January-July.
1 8 Dairy Council, Inc. 1974 August-December.
1 9 Dairy Council, Inc. 1975 January-August.
1 10 Dairy Council, Inc. 1975 September-December.
1 11 Dairy Council, Inc. 1976 January-August.
1 12 Dairy Council, Inc. 1976 September-December.
1 13 Dairy Council, Inc. 1977 January-August.
1 14 Dairy Council, Inc. 1977 September-December.
1 15 Dairy Council, Inc. 1978 January-August.
1 16 Dairy Council, Inc. 1978 September-December.
1 17 Dairy Council, Inc. 1979 January-August.
1 18 Dairy Council, Inc. 1979 September-December.
1 19 Dairy Council, Inc. 1980 January-August.
1 20 Dairy Council, Inc. 1980 September-December.
1 21 Dairy Council, Inc. 1981-1984.
1 22 Dairy Council, Inc./Western Dairy Council. 1985-1988.
Subseries 1.2: Western Dairyfarmers' Promotion Association and prior organizations. 1948-1988.
This subseries contains meeting minutes of the American Dairy Association of Colorado, Goddess of the Rockies Milk, Inc. and Western Dairyfarmers Promotion Association. Arrangement is chronological.
1 23 American Dairy Association of Colorado. 1948-1954.
1 24 American Dairy Association of Colorado. 1955-1960.
1 25 American Dairy Association of Colorado. 1961-1962.
1 26 American Dairy Association of Colorado. 1963-1964.
1 27 American Dairy Association of Colorado. 1965.
1 28 American Dairy Association of Colorado. 1966.
1 29 American Dairy Association of Colorado. 1967.
2 1 American Dairy Association of Colorado. 1968 January-April.
2 2 American Dairy Association of Colorado. 1968 May-December.
2 3 American Dairy Association of Colorado. 1969 January-April.
2 4 American Dairy Association of Colorado. 1969 May-December.
2 5 American Dairy Association of Colorado. 1970 January-July.
2 6 American Dairy Association of Colorado. 1970 August-December.
2 7 American Dairy Association of Colorado. 1971 January-June.
2 8 American Dairy Association of Colorado. 1971 July-December.
2 9 Goddess of the Rockies Milk, Inc. 1972 January-May.
2 10 Goddess of the Rockies Milk, Inc. 1972 June-December.
2 11 Goddess of the Rockies Milk, Inc. 1973 January-June.
2 12 Goddess of the Rockies Milk, Inc. 1973 July-December.
2 13 Goddess of the Rockies Milk, Inc. 1974 January-July.
2 14 Goddess of the Rockies Milk, Inc. 1974 August-December.
2 15 Goddess of the Rockies Milk, Inc. 1975 January-July.
2 16 Goddess of the Rockies Milk, Inc. 1975 August-December.
2 17 Goddess of the Rockies Milk, Inc. 1976 January-July.
2 18 Goddess of the Rockies Milk, Inc. 1976 August-December.
2 19 Goddess of the Rockies Milk, Inc. 1977 January-July.
2 20 Goddess of the Rockies Milk, Inc. 1977 August-December.
2 21 Goddess of the Rockies Milk, Inc. 1978 January-June.
2 22 Goddess of the Rockies Milk, Inc. 1978 July-November.
2 23 Goddess of the Rockies Milk, Inc. 1978 December.
2 24 Goddess of the Rockies Milk, Inc. 1979 January-June.
2 25 Goddess of the Rockies Milk, Inc. 1979 July-November.
2 26 Goddess of the Rockies Milk, Inc. 1979 December.
3 1 Goddess of the Rockies Milk, Inc. 1980 January-July.
3 2 Goddess of the Rockies Milk, Inc. 1980 August-October.
3 3 Goddess of the Rockies Milk, Inc. 1980 November-December.
3 4 Goddess of the Rockies Milk, Inc./Western Dairyfarmers' Promotion Association. 1981-1983.
3 5 Western Dairyfarmers' Promotion Association. 1984-1986.
3 6 Western Dairyfarmers' Promotion Association. 1987-1988.
Subseries 1.3: Wyoming dairy organizations. 1953-1972.
This subseries includes minutes of the Dairy Council of Wyoming and of the Wyoming Dairy Association. Arrangement is alphabetical by name of organization, then chronological.
3 7 Dairy Council of Wyoming. 1960-1963.
3 8 Dairy Council of Wyoming. 1964-1968.
3 9 Dairy Council of Wyoming. 1969-1971.
3 10 Wyoming Dairy Association. 1953-1955.
3 11 Wyoming Dairy Association. 1956-1961.
3 12 Wyoming Dairy Association. 1962-1965.
3 13 Wyoming Dairy Association. 1966-1972.


Series 2: Promotional correspondence, press releases, and speeches, 1973-1979 (1 linear foot)

This series consists of promotional correspondence from Western Dairy Council and MEDA directed to publications and consumers, press releases concerning nutritional research and giving notice of MEDA meetings, and copies of speeches made by dairy organization leaders to their members and to the public. Folders are arranged alphabetically.
Box Folder
3 14 Consumer - 1976 August. Role of Stress in Heart Disease.
3 15 Consumer - 1976 September. Breakfast in the Diet.
3 16 Consumer - 1976 October. School Lunch 30th Anniversary.
3 17 Consumer - 1976 November. Teenage Nutrition.
3 18 Consumer - 1976 December. Holiday Nutrition.
3 19 Consumer Press Releases. Westminster Window. 1978.
3 20 Cotton Seed Aflatoxin Press Release. 1978.
3 21 Dairyettes Press Releases. 1976-1978.
3 22 Directors Press Releases. 1975.
3 23 Directors - MEDA - Press Releases. 1977.
3 24 Directors Press Releases. Camerlo - National Milk. 1978-1979.
3 25 June Dairy Month - Goddess Press Releases. 1976.
3 26 Exhibits - Press Releases. Mechanical Cow. 1976.
3 27 Exhibits - Press Releases. Milk Carton Display. 1974.
3 28 Meetings - Annual MEDA Press Releases. 1973.
3 29 Meetings - Annual MEDA Press Releases. 1974.
3 30 Meetings - Annual MEDA Press Releases. 1976.
3 31 Meetings - Annual MEDA Press Releases. 1977.
3 32 Meetings - Annual MEDA Press Releases. 1978.
3 33 Meetings - Annual MEDA Press Releases. 1979.
3 34 Meetings - District MEDA Press Releases. 1974.
3 35 Meetings - District MEDA Press Releases. 1975.
3 36-37 Meetings - District MEDA Press Releases. 1976.
3 38 Meetings - District MEDA Press Releases. 1977.
3 39 Meetings - District MEDA Press Releases. 1978.
3 40-41 Meetings - District MEDA Press Releases. 1979.
3 42 Nutrition Press Releases. Athletic Nutrition, Broncos. 1976.
3 43 Nutrition Press Releases. Michael Jacobsen Testimony. 1978.
3 44 Nutrition Press Releases. Missing Link, Bowling. 1973.
3 45 Nutrition Press Releases. National Nutrition Week. 1975.
3 46 Nutrition Press Releases. Nutrition for the Elderly. 1976.
3 47 Product Press Releases. Yogurt Dress-ups. 1977.
3 48 Speeches - Harvey Wilhelm, Tom Camerlo. 1974-1978.
3 49 Staff Press Releases. DCI - Your Nutrition Education People. 1977.


Series 3: MEDA News pre-publication materials, 1978-1979 (1.4 linear feet)

This series contains materials utilized by the editors of MEDA News in creating their monthly publication. Documents include drafts of articles, excerpts from other publications, government press releases and advertising copy. Folders are arranged chronologically.
Box Folder
4 1 MEDA News. 1978 January.
4 2 MEDA News. 1978 February.
4 3 MEDA News. 1978 March.
4 4-5 MEDA News. 1978 April.
4 6 MEDA News. 1978 May.
4 7 MEDA News. 1978 June.
4 8 MEDA News. 1978 July.
4 9 MEDA News. 1978 August.
4 10 MEDA News. 1978 September.
4 11 MEDA News. 1978 October.
4 12 MEDA News. 1978 November.
4 13 MEDA News. 1978 December.
4 14 MEDA News. 1979 January.
4 15 MEDA News. 1979 February.
4 16 MEDA News. 1979 March.
4 17 MEDA News. 1979 April.
4 18 MEDA News. 1979 May.
4 19 MEDA News. 1979 June.
4 20 MEDA News. 1979 July.
4 21-22 MEDA News. 1979 August.
4 23 MEDA News. 1979 September.
4 24 MEDA News. 1979 October.
4 25 MEDA News. 1979 November.
4 26 MEDA News. 1979 December.


Series 4: Printed materials, 1975-1981 (0.1 linear feet)

This series includes brochures and pamphlets from Western Dairy Council, National Dairy Council and other organizations promoting nutrition. Folders are arranged alphabetically.
Box Folder
4 27 [Brochures from National Dairy Council and other organizations]. 1976-1981.
4 28 [Promotional materials from National Dairy Council]. 1975-1978.


Series 5: Photographic materials, 1974-1978 and undated (0.2 linear feet)

This series consists of photographs, slides, negatives and contact sheets of Dairy Council and MEDA activities and personnel. Arrangement is alphabetical.
Box Folder
5 1 Mueller Tank Company heat exchange meeting. Negatives and contact sheets. 1976 August.
5 2 [Photographs -- Identified -- Individuals]. undated.
5 3 [Photographs -- Unidentified. Chugamoo promotion]. undated.
5 4 [Photographs -- Unidentified -- Individuals, groups and building construction]. undated.
5 5 [Photographs -- Unidentified] WDCI annual meeting. undated.
5 6 WDCI Slides -- Camerlo talk, MEDA building. undated.
5 7 Series 2: Meetings -- Annual MEDA Press Releases. Negatives. 1974.
5 8 Series 2: Meetings -- District MEDA Press Releases. Negatives and contact sheets. 1974.
5 9 Series 2: Meetings -- District MEDA Press Releases. Photographs. 1978.
5 10 Series 3: MEDA News. Photograph. 1978 August.


Series 6: Clippings, 1973-1979 and undated (0.3 linear feet)

This series consists of clippings from local newspapers regarding Dairy Council and MEDA activities. It also includes newspaper clippings showing examples of MEDA advertising and promotions. Arrangement is chronological.
Box Folder
5 11 Clippings. 1973.
5 12 Clippings. 1974.
5 13 Clippings. 1975.
5 14-16 Clippings. 1976.
5 17-18 Clippings. 1977.
5 19 Clippings. 1978.
5 20 Clippings. 1979.


Series 7: Scrapbooks, 1950-1965 and undated (1 linear foot)

This series contains two scrapbooks created by the Dairy Council of Wyoming and one scrapbook by the Fort Collins Dairy Council. The scrapbooks are arranged alphabetically by name and then chronologically.
Box Folder
5 21 Scrapbook - Dairy Council of Wyoming. 1951-1954.
5 22 Scrapbook - Dairy Council of Wyoming. 1962-1965.
5 23 Scrapbook - Fort Collins Dairy Council. 1950-1964.


Series 8: Audio and videotapes, 1985 and undated (1.5 linear feet)

This series includes promotional Beta, VHS and other format videotapes and one audiotape, listed alphabetically by title.
Box Folder
6 Calcium and Dental Health/Three Calcium Breaks. VHS videotape. undated.
6 Calcium: A Research Update. Large format videotape. 1985 February 6.
6 Calcium: A Research Update. VHS videotape. 2 copies. 1985 February 6.
6 Eating for the Health of It. Large format videotape. undated.
6 The Great American Eating Scene. Large format videotape. undated.
6 The Great American Eating Scene. Beta videotape. undated.
6 National Diary Council, More or Less. Unknown electronic format. undated.
6 Osteoporosis: Are You at Risk for Bone Disease? Large format videotape. 2 copies. undated.
6 The Role of Exercise in Preventing Osteoporosis. VHS videotape. undated.
6 Three Calcium Breaks. VHS videotape. 2 copies. undated.
6 Vegetarianism in a Nutshell. Audiotape with filmstrip. undated.
6 Weighing the Facts about Weight Control. Large format videotape. undated.


Series 9: Films, 1976-1978, 1985 and undated (6 linear feet)

This series consists of 16mm films promoting nutritious food choices and describing the role of dairy products in a healthy diet. The films are divided by size into four categories: 7-inch reels, 9-inch reels, 10 1/2-inch reels and 12 1/4-inch reels. Arrangement is alphabetical by film title within categories.
Box Folder
7-inch reels.
7 The Big Dinner Table. Perennial Education, Inc. undated.
7 Butter is Made This Way. undated.
7 Hey Cow. 1977.
7 Nurture of Nell. undated.
7 Uncle Jim's Dairy Farm. undated.
7 Wholly Cow. 2 copies. undated.
7 Why Not Snack?. undated.
9-inch reels.
7 Help Yourself to Better Health. 1976.
7 Osteoporosis: Are You at Risk for Bone Disease?. 1985.
7 The Spice of Life. undated.
7 What's Good to Eat? Perennial Education, Inc. 1978.
7 One unlabeled film. undated.
10 1/2-inch reels.
7 Admirals in the Making. undated.
8 Food for a Modern World. Perennial Education, Inc. 2 copies. 1978.
8 Food: The Color of Life. undated.
8 How a Hamburger Turns into You. Perennial Education, Inc. 2 copies. undated.
8 My Milkman Joe. undated.
8 The Spice of Life. undated.
8 Uncle Jim's Dairy Farm. undated.
8 What's Good to Eat? Perennial Education, Inc. 1978.
9 2 unlabeled films. undated.
12 1/4-inch reels.
9 The Day Milk was Turned Off. undated.
9 Hold High the Torch. undated.
9 Program 3: Preschool. 2 copies. undated.
10 Visa to Dairyland, USA. undated.
10 Viva Olympic Vitality. 2 copies. undated.
10 Your Food: Choice or Chance - Mature Adult, Program 5. 2 copies. undated.